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Miller Lite Teams With Blockchain Firm for Customer Engagement Game

Miller Lite, the popular beer brand from U.S. brewer MillerCoors, has teamed up with a blockchain marketing company for the latest iteration of its “Know Your Beer” program. For the ongoing campaign, launched July 1, Vatom Labs built what it calls a mobile”edutainment game,” called Great Taste Trivia, that served a 12-question quiz to cellphones, geo-targeting...
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Bitcoin (BTC) $ 88,218.64 4.47%
Ethereum (ETH) $ 1,628.63 3.36%
Tether (USDT) $ 1.00 0.02%
XRP (XRP) $ 2.12 3.47%
BNB (BNB) $ 604.45 2.66%
Solana (SOL) $ 138.82 1.43%
USDC (USDC) $ 1.00 0.00%
Dogecoin (DOGE) $ 0.161433 5.07%
Cardano (ADA) $ 0.641367 4.52%
TRON (TRX) $ 0.243212 0.82%