Food and Drink

Miller Lite Teams With Blockchain Firm for Customer Engagement Game

Miller Lite, the popular beer brand from U.S. brewer MillerCoors, has teamed up with a blockchain marketing company for the latest iteration of its “Know Your Beer” program. For the ongoing campaign, launched July 1, Vatom Labs built what it calls a mobile”edutainment game,” called Great Taste Trivia, that served a 12-question quiz to cellphones, geo-targeting...
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Bitcoin (BTC) $ 87,475.44 2.72%
Ethereum (ETH) $ 1,577.87 0.56%
Tether (USDT) $ 1.00 0.00%
XRP (XRP) $ 2.08 0.17%
BNB (BNB) $ 596.90 0.65%
Solana (SOL) $ 136.37 1.03%
USDC (USDC) $ 1.00 0.00%
Dogecoin (DOGE) $ 0.159108 2.53%
TRON (TRX) $ 0.246376 0.96%
Cardano (ADA) $ 0.622804 0.39%