Tanssi Supports Grupo Flow, One of Brazil’s Largest Digital Media Ecosystems, in Major Blockchain Expansion on Polkadot

[PRESS RELEASE – Tortola, BVI, July 25th, 2024]

The Tanssi appchain infrastructure protocol has announced a significant collaboration with Grupo Flow, one of Brazil’s largest media ecosystems, boasting over 23 million subscribers across multiple platforms. As Grupo Flow transitions into the blockchain space with the creation of Flow Chain, this collaboration signifies a milestone. Tanssi will facilitate this move, not only bringing Grupo Flow’s vast community into the blockchain realm but also connecting them with Polkadot’s vibrant and interoperable ecosystem. This strategic integration ensures a robust, scalable infrastructure that will enhance user engagement, expand Grupo Flow’s audience reach, and open new monetization opportunities for content creators within the Flow Chain platform, leveraging both existing community strengths and new blockchain capabilities.

“The possibilities and connections with our audience through our own chain are very exciting. We are thrilled to have a trusted partner to guide us on this journey. Now it’s time to head to the lab, study the path and roadmap, and look forward to seeing the first features in our ecosystem,” said Andre Gaigher, CCO at Group Flow.

Grupo Flow Transitions to Blockchain, Setting a New Standard for the Digital Media Industry

Grupo Flow is a leading digital media ecosystem in Brazil, known for its vast reach and influence in the creator economy. With diverse ventures including creative hubs, software development, and audiovisual production, Grupo Flow has solidified its position as a key player in the Brazilian media landscape. Their platforms, such as the highly popular Flow Podcast, attract millions of followers and listeners, collectively achieving over 73 million views per month and amassing more than 23 million followers. As Grupo Flow transitions into the Polkadot blockchain space with Tanssi, they aim to enhance digital engagement, handle large-scale interactions, and seamlessly integrate advanced technology, all while maintaining their commitment to delivering an excellent user experience. This collaboration will help them strengthen their audience and tap into a new community of blockchain users, further enhancing their digital media ecosystem.

Tanssi & Grupo Flow: Unlocking Blockchain Potential for Digital Media Transformation

Tanssi’s advanced blockchain infrastructure is crucial in facilitating Grupo Flow’s seamless transition to the blockchain space. Grupo Flow will launch its own application blockchain, Flow Chain, offering a dedicated and customizable environment tailored to their needs. This collaboration will enhance digital engagement through tokenized interactions and decentralized governance, allowing users to participate in content decisions, access exclusive events, and earn rewards. Tanssi’s scalable infrastructure will handle high volumes of transactions, ensuring efficient processing and maintaining a seamless user experience for Grupo Flow’s large and active community.

By integrating with Polkadot’s interoperable ecosystem, Flow Chain will access a network of interconnected blockchains and leverage technologies like Moonbeam Routed Liquidity to expand into ecosystems such as Ethereum and Avalanche. This ensures robust security, consistent performance, and extensive growth opportunities. Tanssi’s infrastructure reduces transaction costs and opens up new revenue streams through staking rewards and tokenized assets. This strategic collaboration not only supports Grupo Flow’s transition to blockchain but also sets a new benchmark in the digital media industry by enhancing scalability, security, and user engagement.

Looking Forward: Grupo Flow’s Next Steps with Tanssi

Grupo Flow is set to revolutionize the digital media landscape with the launch of Flow Houses, inspired by Soho Houses, known for their exclusive memberships and luxurious amenities. This platform will offer unique, tokenized access to high-end venues and events through blockchain technology, showcasing Grupo Flow’s commitment to pioneering new experiences in the media sector. The upcoming launch of Grupo Flow on Tanssi Mainnet later this year marks one of the largest blockchain integrations by an online media group in Brazil, leveraging the scalability and efficiency of Tanssi’s infrastructure and benefiting from Polkadot’s interoperable ecosystem. For those interested in expanding their project to the blockchain space, Tanssi offers a straightforward, code-free application chain deployment platform. Explore and launch your project today at apps.tanssi.network.

About Tanssi Network

Tanssi’s appchain infrastructure protocol is designed to simplify and accelerate the deployment of appchains. By connecting a chain to Tanssi, it is instantly transformed into a modular appchain. This transition grants access to a developer-friendly and permissionless environment, fully stocked with all essential infrastructural components to run a chain right out of the box. Key features include a shared and decentralized network of block producers, ensuring robust security and data retrievability, alongside seamless integrations with vital tools like bridges, wallets, block explorers, RPC endpoints, indexers, oracles, and more. As a result, appchains can be deployed in just minutes—a significant improvement over the typical months-long process. Learn more at tanssi.network.

About Grupo Flow

Grupo Flow operates as a comprehensive media ecosystem, focusing on the creator economy with ventures in technology, content, media, production, and advertising. Central to the group is Estudios Flow, a creative hub housing over 30 creators dedicated to fostering dialogue, plurality, and transparency. Producing over 70 hours of content weekly across various formats and niches, Estudios Flow aims to build community ties nationwide. The ecosystem also includes Flow S.A., Flow Games, Flow News, Flow Sport Club, Venus, Ciência Sem Fim, Amplifica, the digital agency Golden Pill, software house WolfVision, and Flow Labs, specializing in audiovisual productions. The initiative traces back to the influential Flow, launched by Igor Coelho, a trailblazer in Brazil’s videocast arena. Learn more at linkedin.com/company/flow-grupo.