Crypto exchange aggregator Unizen has today successfully acquired a $200 million capital commitment from Global Emerging Markets (GEM) in a bid to bolster innovation on the platform. The funding, which is set to be released in milestone-based stages will also be used to expand the team, improve current features, and market the exchange globally. According to the company’s executive team, Unizen needs to meet some undisclosed criteria in order to “unlock” more and more of the $200M commitment funding, to make sure the initial funding (also undisclosed) is optimized to the fullest.
“We are proud to welcome GEM to the Unizen Ecosystem as a potent and strategically aligned growth partner that can support the rapid expansion of the Unizen platform, brand and community,” Sean Noga, CEO of Unizen commented on the latest funding.
According to a press release, the capital increments by GEM aim to help Unizen become a global power in offering centralized-decentralized finance (CeDeFi) solutions in the crypto market. This will push Unizen closer to its goal of growing the CeDeFi landscape while rapidly accelerating the growth and speed of its trade aggregation ecosystem, the statement from the team further reads.
Unizen prides itself as a smart CeDeFi exchange ecosystem that houses and aggregates trades across trusted first- and third-party exchange modules. Built on Binance Chain to reduce the cost of transactions, Unizen allows anyone to seamlessly acquire any crypto asset, for the best fees across a multitude of liquidity pools.
As a first-of-its-kind crypto exchange, Unizen also combines the functionality of first-party and third-party centralized exchanges (CEXs) and decentralized exchanges (DEXs) in order to meet the needs of both retail and institutional traders. This allows retail traders to easily find the best prices, fastest trading routes and least expensive exchanges to complete any token swap across a multitude of exchanges available in the market today.
On the other hand, GEM, a $3.4 billion alternative investment group that manages a diverse set of investment vehicles, is adding Unizen to its list of investment vehicles in a bid to enter and dominate the next stage of finance. GEM selected Unizen as the driver to its “blockchain goals” given its bet on CeDeFi, which appeals to both retail and institutional customers.
With GEM’s capital commitment, Unizen will provide users with the best offers, reliable performance, and a secure environment for high-volume trading as is with DeFi platforms, while introducing the government regulation and compliance CeFi platforms have.
Introducing the ZenX Labs
Apart from improving the aggregating and trade features on its exchange, Unizen exchange will also launch ZenX Labs, an incubation and innovation centre for decentralized applications (DApps). Announced co-currently with the $200 million capital commitment, ZenX Labs will help incubate, nurture and grow CeDeFi applications built on Binance Chain, empowering their growth with technical expertise and growth management as well as ensuring its full compliance.
ZenX Labs will mentor DApp developers, provide additional funding, and help in marketing these applications to their full growth potential. In return, DApps can choose to incentivize and reward $ZCX (Unizen’s native token) holders for using their products. The token holders will benefit from the growth of incubated projects via the Dynamic Multi-Asset Staking (DMAS), whereby incubated projects could choose to reward the Unizen community once they take off or gain long-term success.
Finally, Unizen also announced an additional listing on its $ZCX token with several exchanges now offering trading features for the token including Unizen, Uniswap, and other centralized exchanges such as Kucoin, Gate, MEX, and BitMart.
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